Yellow Pages TODAY! Conference 2009

THE RE-POSITIONING OF YELLOW PAGES

How do we implement it?
How does it secure our future?

All Yellow Pages publishers have during the last 10 years introduced online versions of their directories. The ongoing re-positioning goes far further than that. It includes selling third party products in multimedia packages, selling contacts and transactions rather than advertising and being the customers most trusted partner in all his advertising needs independent of media. But the concept is still the same: Bringing together sellers and buyers, who have decided to buy.... and the sales force is still a unique
strength of the Yellow Pages publishers.

Arranged by

Peter Ch. Buxton, Buxton Independent Consulting and Jesper Simonsen, J.S. Consulting ApS, with a combined more than 30 years of operational and practical experience in the directory markets of Europe. Both consultants are already well known to many of the directory publishers of Europe.