Which media bring the SME the best response?
How do we deliver it?
Consumers are being offered very year more ways to search for products and services. Those consumers who are early-adopters of technology are using highly sophisticated search media to locate suppliers. The digital world is developing very quickly.
Whilst some consumers are moving fast, others are moving much more slowly. It is still proven that the traditional print products continue to be very valuable sources of suppliers.
The suppliers themselves require help and guidance when deciding how best to attract consumers in their particular category. The SME is now offered by various providers the opportunity to advertise his services in several digital media.
How can we ensure that the SME is best advised when choosing between many alternatives. We believe that the only important criterion is “response”. The SME should make his choices based on the best level of response and value for money invested.
This Yellow Search TODAY ! annual conference is focused on this issue. We have speakers from many different sectors of the response-related world. Today the SME market is served by many ! This conference will help you to review all aspects of your own future in this market.
We understand that there is always an interest amongst delegates to meet colleagues and to develop new relationships during a conference. Our workshop planning will ensure that adequate time is available to allow delegates to meet new and old friends.
Peter Ch. Buxton, Buxton Independent Consulting and Jesper Simonsen, J.S. Consulting ApS, with a combined more than 30 years of operational and practical experience in the directory markets of Europe. Both consultants are already well known to many of the directory publishers of Europe.
