EXPLOITING THE UNDERDEVELOPED WEBSITE MARKET
50 % of Yellow Pages advertisers do not have a website. YP is ideally placed to advise the SME market how to achieve maximum value from a well-designed website. It seems like the website market offers an immediate revenue growth opportunity. How do we exploit this revenue source in practice?
- What can the SME expect from his website
- Which website services can YP offer the SME?
- What resources does a YP provider need?
- How does the YP provider offer and sell website services to the SME?
- How do we ensure the effectiveness of the website for the SME?
- How do we assist the SME with a mobile website?
We understand that there is always an interest amongst delegates to meet colleagues and to develop new relationships during a conference. Our workshop planning will ensure that adequate time is available to allow delegates to meet new and old friends.
Peter Ch. Buxton, Buxton Independent Consulting and Jesper Simonsen, J.S. Consulting ApS, with a combined more than 30 years of operational and practical experience in the directory markets of Europe. Both consultants are already well known to many of the directory publishers of Europe.
