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November 16 2011 - November 17 2011
Theme: STRATEGIES TO SERVE THE SME MARKET
| 12:00 - 12:30: |
REGISTRATION & LIGHT LUNCH
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| 12:30 - 12:45: |
CONFERENCE KICK-OFF
Peter Buxton & Jesper Simonsen will launch the conference by explaining the reasons for the theme and the objectives of the next two days. Speakers:
Peter Buxton, Partner, Buxton Independent Consulting, Germany
Jesper Simonsen, Partner, JS Consulting ApS, Denmark
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| 12:45 - 13:45: |
HOW DO THE CEOs DECIDE ON PRODUCT STRATEGY?
There are many types of digital offerings available. How does a CEO decide which will complement the portfolio? Are many products an advantage or a disadvantage? Hear directly from the decision makers.. Speakers:
Costantino Caroppo, Director Business Development, SEAT PG, Italy
Ian Mercer, Platform Director, ReachLocal, UK
Chris Armistead, Managing Director, Yellow Pages Group, New Zealand
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| 13:45 - 14:15: |
WHICH ARE THE BEST PRICE STRATEGIES FOR RESPONSE-RELATED PRODUCTS?
Should a pricing policy be totally variable? Does a SME prefer a fixed price? Hear of some practical examples from a leading provider.
Speakers:
José Lema-Abreu, Vice President Marketing, Truvo Group, Belgium
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| 14:15 - 14:45: |
PANEL DISCUSSION
The speakers will form a panel, answer questions from the delegates and debate the issues further. Speakers:
Chris Armistead, Managing Director, Yellow Pages Group, Neuseeland
Costantino Caroppo, Director Business Development, SEAT PG, Italy
José Lema-Abreu, Vice President Marketing, Truvo Group, Belgium
Ian Mercer, Platform Director, ReachLocal, UK
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| 14:45 - 15:15: |
COFFEE BREAK
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| 15:15 - 15:45: |
HOW IS THE YP WORLD DEVELOPING GLOBALLY?
How do the markets around the world differ in their developments? What can we learn from the experiences of the other nations? Speakers:
David Goddard, Senior Editor/Analyst, Simba Information, USA
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| 15:45 - 16:45: |
WHAT ONLINE PRESENCE IS SUFFICIENT FOR THE DIFFERENT SME SEGMENTS?
A complete and well-developed online service offers the advertiser many advantages. But should the provider offer more services in addition to this ? Speakers:
Julien Billot, Deputy CEO-Internet, Pages Jaunes, France
Jirka Krivanek, Product Manager, firmy.cz, Czech Republic
Eduard Svienty, Business Development Manager, Seznam, Czech Republic
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| 16:45 - 17:30: |
WHICH ROLE DOES PRINT PLAY FOR SMEs IN THE WORLD OF RESPONSE-RELATED PRODUCTS?
“Print is dead”..who said that ? Let’s hear the truth from those who measure the effectiveness of print. Speakers:
Dennis Fromholzer, Principal, CRM Associates, USA
Steve Sitton, CEO, Market Authority, USA
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| 17:30 - 18:30: |
NETWORKING SESSION WITH DRINKS
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