All Yellow Pages publishers have during the last 10 years introduced online versions of their directories. The ongoing re-positioning goes far further than that. It includes selling third party products in multimedia packages, selling contacts and transactions rather than advertising and being the customers most trusted partner in all his advertising needs independent of media. But the concept is still the same: Bringing together sellers and buyers, who have decided to buy.... and the sales force is still a unique
strength of the Yellow Pages publishers. At the 2009 Yellow Pages TODAY!
Conference you will learn from executives at leading Yellow Pages publishers, how they re-position their companies to keep their market position and how they implement these new strategies in practice.
We understand that there is always an interest amongst delegates to meet colleagues and to develop new relationships during a conference. Our workshop planning will ensure that adequate time is available to allow delegates to meet new and old friends.
Peter Ch. Buxton, Buxton Independent Consulting and Jesper Simonsen, J.S. Consulting ApS, with a combined more than 30 years of operational and practical experience in the directory markets of Europe. Both consultants are already well known to many of the directory publishers of Europe.
