Which type of people make Yellow Pages successful?
How do we find and develop the right sales people?
We are all involved in the major transition taking place in the Yellow Pages sector. The Yellow Pages concept stays the same, but the options for both advertisers and consumers are broadening rapidly. What implications does this challenging change have on the management of the people?
Many people believe that the sector requires a different type of people and a different style of leadership, from the very top of the organisation.
The objective of the salesman’s role does not change, but the manner in which he / she presents to the small business becomes more complex. Do we require a different type of person for the sales consultant role ? ….and how do we best train and motivate them?
Effective Human Resource management has never before been so important in the Yellow Pages sector.
We understand that there is always an interest amongst delegates to meet colleagues and to develop new relationships during a conference. Our workshop planning will ensure that adequate time is available to allow delegates to meet new and old friends.
Peter Ch. Buxton, Buxton Independent Consulting and Jesper Simonsen, J.S. Consulting ApS, with a combined more than 30 years of operational and practical experience in the directory markets of Europe. Both consultants are already well known to many of the directory publishers of Europe.
