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November 19 2008 - November 20 2008
Theme: THE FUTURE OF THE PRINTED DIRECTORY
| 12:00 - 13:00: |
REGISTRATION & LIGHT LUNCH
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| 13:00 - 13:15: |
Conference Kick-off
Peter Buxton & Jesper Simonsen will open the conference, set the objectives & explain the reasons behind the theme. Speakers:
Peter Ch. Buxton, Partner, Buxton Independent Consulting, Germany
Jesper Simonsen, Partner, JS Consulting ApS, Denmark
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| 13:15 - 14:30: |
Industry Leaders’, CEOs’ & Investors’ views of the future of the printed directory
How do the leaders of our industry see the future of the printed directory? What are the investor perspectives? Is it a critical issue for the financial world? Speakers:
Jeffrey Krogh, Director, BNP Paribas, UK
Massimo Marinelli, Director, UBS Investment Bank, UK
Cornel Riklin, CEO, European Directories, UK
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| 14:30 - 14:45: |
Voting Session
In an interactive session we will as a background for the panel discussion ask the audience their view on different aspects of the future of the directory industry. |
| 14:45 - 15:15: |
Panel discussion
The speakers will form a panel, answer questions from the delegates and debate the issues further. |
| 15:15 - 15:45: |
COFFEE BREAK
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| 15:45 - 16:00: |
European Usage research and future forecast
Peter Buxton & Jesper Simonsen will present the latest results from the Directory User Research Study and offer some analysis of the consequences. Speakers:
(Research Study) Peter Ch. Buxton & Jesper Simonsen , Partner, Buxton Independent Consulting & JS Consulting, Germany/ Denmark
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| 16:00 - 17:00: |
How does the user think of the future of the printed directory?
The user continues to be loyal to printed Yellow Pages, but what can we expect in the future ? Leading industry research specialists will offer us their analysis of the user trends in both print and online. Speakers:
Uwe Frigge, Geschäftsführer, GelbeSeiten Marketing, Germany
Margit Kaluza-Baumruker, Marketingdirektorin, HEROLD Business Data , Austria
Larry Small, Research Director, YPA, USA
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| 17:00 - 17:30: |
How do we price online & print advertising to optimise the position of both media?
Many publishers still offer lower prices for online advertising than for print. Here we will hear how publishers are pricing their directories to best advantage for both online & print. Speakers:
Martin Carlesund, CEO Online and YP Sweden, Eniro, Sweden
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| 17:30 - 18:30: |
Networking Session with cocktails
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