Programme - YPT Conference 2007 - Zürich

Peter Buxton and Jesper Simonsen will outline the objectives for the Conference and give the background for the Conference theme. They will give an overview of recent events, developments and trends and elaborate the Conference theme "Driving Value".

Many directory publishers have been acquired by private and public investors in recent years. In this session you will hear from an analyst and a private equity investor how they believe the directory world can continue to bring value to investors. You will also hear from the CEOs themselves on how they ensure that their shareholders are receiving value for their investment.

As advertisers are faced with more choice, directory publishers find it essential to be able to prove to the advertiser the real value of his investment in Yellow Pages. The actual measurement of response is a tool which has great strategic significance for directory publishers.
Hear from the guru of ROI measurement in the directory industry the latest trends and developments in understanding user behaviour. This will be an inter-active session.

Having heard the researcher’s view on ROI measurement, now let’s hear how publishers are putting into practice the results of their ROI studies. How do sales consultants tell the ROI story to advertisers ?

Local environmentals and government sought to significantly reduce the number of printed directories distributed, causing great concern for the local directory sector.

Hear an update on the current situation and consider the consequences should this become a universal issue.

To conclude day 1 we offer you the opportunity to meet your colleagues over a drink.