Yellow Search TODAY! Workshop 2012
Sheraton Hannover Pelikan Hotel, Hannover, Germany
SOCIAL MEDIA MARKETING FOR THE SME MARKET
Consumer buying behavior continues to change, maybe more then he / she realises! When Mark Zuckerberg first launched Facebook he did not fully appreciate that his project would change fundamentally the ways in which people communicate with each other and with the rest of the world!
As Social Media has developed at an amazing pace, there have already been numerous attempts to tap into this mass communication process in order to generate revenue.
Yellow Pages providers and all internet advertising services companies are actively pursuing strategies to ensure they do not miss this substantial opportunity. But is the concept of Social Media Marketing too early for the SME? Can the very small SME benefit from SMM as much as the multi-national concern?
At this Workshop we will be looking deeper into the SMM process. We will hear from those who already have interesting experiences to share!
- WHAT IS THE LATEST CONSUMER BUYING BEHAVIOUR ? WHAT ROLE DOES SOCIAL MEDIA PLAY ?
- HOW IS SOCIAL MEDIA MARKETING BEING OFFERED TODAY TO THE SME AND HOW IS IT BEING PACKAGED & PRICED ?
- WHAT FOLLOW-UP SERVICES ARE BEING OFFERED TO THE SME ?
- WHAT ARE THE REVENUE OPPORTUNITIES IN SMM FOR THE PROVIDER ?
- HOW DO WE DELIVER SMM TO THE SME ? WHICH TOOLS ARE AVAILABLE ?
- HOW FAR IS SMM MEASURABLE ?
- SOME SUCCESS STORIES FROM SMM
We understand that there is always an interest amongst delegates to meet colleagues and to develop new relationships during a conference. Our workshop planning will ensure that adequate time is available to allow delegates to meet new and old friends.
Peter Ch. Buxton, Buxton Independent Consulting and Jesper Simonsen, J.S. Consulting ApS, with a combined more than 30 years of operational and practical experience in the directory markets of Europe. Both consultants are already well known to many of the directory publishers of Europe.
